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Export BigQuery data to Google Firestore & GTM Server
May 23 6 minData Engineering
Export BigQuery data to Google Firestore & GTM Server

The recent addition of the Firestore Lookup variable in GTM Server opens up a whole new world of possibilities in terms of data enrichment. But how to get data ... Read more

Marketing Technology & Data services

Next to writing blogs, I'm offering professional marketing technology & data services.

First-party data strategy & data-driven marketing
Data architecture & Data engineering
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Google Analytics alternatives - An overview
January 25 7 minTagging & Measurement
Google Analytics alternatives - An overview
The Future of CDPs – The Headless approach
December 3 6 minAutomation & Activation
The Future of CDPs – The Headless approach
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Build a Data Driven Attribution Model using Google Analytics 4, BigQuery and Python
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November 24 6 minData Engineering
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Google Analytics 4 & BigQuery: Create custom Channel Groupings in a reusable SQL function
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Stacktonic.com is an in-depth and hands-on data & marketing technology blog authored by Krisjan Oldekamp. Next to that Stacktonic is offering professional marketing technology & data services and business consulting. Learn more

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