About Krisjan Oldekamp

Professional Marketing Technology, Data & Analytics

Stacktonic started as a platform to share knowledge in the form of hands-on marketing technology, data and analytics related tutorials. Continuing doing that, I'm also happy to announce that I'm now offering professional services & consulting in these areas as well.


The digital world has always interested me, I've built my first website at age 12. In my career I've always focused on projects that lie at the intersection of marketing, technology and data. After 8 years at Merkle Netherlands, ending up as Marketing Technology lead, I decided to start as a freelance consultant.

Getting stuff done

Leveraging business, digital marketing and technical experience, I can assist on strategic level but are also fully able to translate strategy into action. I can lead or assist projects and teams, from ideation to execution, in a hands-on manner. Talking the same language as management, marketers and developers I can operate efficiently and maximize results.

Krisjan Oldekamp

Haarlem, The Netherlands


Contact me and I will reach out to you as soon as possible.

+31 6 108 12 592
KvK / CoC: 59159464


First-party data strategy & data-driven marketing

First-party data strategy & data-driven marketing

Helping organizations to make better, data-driven decisions and fully optimize their marketing efforts using data, regardless of the organization's maturity. Finding the right balance between people, process and technology.

Typical projects
  • Digital marketing & data maturity scans.
  • Develop an (first-party) marketing and customer data strategy.
  • Develop an omnichannel marketing strategy.
  • Translate strategy into action.
  • Advice on team composition, roles and workflow.
  • Personalization and marketing automation use case development.
  • Optimizing (digital) marketing channels.
  • Training & workshops.
(Marketing) Data Architecture & Engineering

(Marketing) Data Architecture & Engineering

Build and optimize marketing data hubs such as Customer Data Platforms (CDPs) and cloud (marketing) data warehouses. From data collection to data activation and everything in between. Within an existing landscape or building a martech & data stack from scratch.

Typical projects
  • Designing and engineering (complex) marketing & customer data flows.
  • Digital analytics, measurement & tag management.
  • Setting up Google Cloud Platform / AWS environments.
  • Implementing CDPs, BI & Marketing Automation platforms.
  • Tool selection & scoping.
  • Data engineering
  • Data modeling (e.g. reporting, single customer views etc).
  • Data activation (tools, platforms and marketing channels).

What clients say

In short: Krisjan is the best digital data expert I’ve been working with until now. What makes him the best? He is both technically and commercially oriented. There are few people who speak both languages and that’s why he only needs a few words in order to come up with not only good advice but also a complete implementation regarding marketing data structures, legal online data issues, online personalization and online marketing ROI measurement. A priceless guy in my opinion who can assist many companies in taking the necessary marketing data steps needed to be ready for the future.

Marcel van den TopMarketing Data Analyst

I have been working with Krisjan for around 6 years in my role at HEMA, he helped HEMA improving their data, cloud and analytics infrastructure and brought it to the next level and ready for the future. He definitely knows where he is talking about and is one of those guys who can make technical solutions understandable for Senior Management.

Daniel FrancoManager Media & Advertising

I have been working closely together with Krisjan for more than 8 years at Oogst and Merkle. Both in his role as Marketing Technology lead and also for numerous clients. Krisjan has a real in-depth knowledge about technology in general and almost all relevant Marketing Technology stacks/tools, at the same time Krisjan is able to understand marketing and businesses. In my opinion Krisjan is one of the few who can combine technology and business/marketing. So if you need somebody who can create a true connection between those two worlds Krisjan is definitely the one you need. At the same time Krisjan is a true nice guy and fun to work with.

Arjen Hettinga(former) Managing Director

Krisjan has the capability to turn marketing technology & data issues into clear business opportunities by really understanding and elevating your technology stack. He has the ability to make complex matters look simple and really brought HEMA to the next level regarding marketing automation and personalization.

Tim van den BergCRM Lead

Krisjan has been a great consultant to have on our side in the past 5 years. His deep understanding of digital analytics and the marketing tech stack landscape has been essential in making the right technology choices for the future of our business.

Robin WeberLead Marketing Automation