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articles (20)
Aug 25
Google Tag Manager Server – Load the gtm.js library using a custom path
Tagging & Measurement
May 23
Export BigQuery data to Google Firestore & GTM Server
Data Engineering
Apr 29
Google Cloud Workflows: Export data from BigQuery to Cloud Storage
Data Engineering
Jan 25
Google Analytics alternatives - An overview
Tagging & Measurement
Jan 17
First-party mobile app measurement & install tracking
Tagging & Measurement
Dec 3
The Future of CDPs – The Headless approach
Automation & Activation
Nov 24
Google Analytics, BigQuery & dbt: A dbt example project
Data Engineering
Nov 7
The Independent Event-Driven Data Layer – A Practical Guide
Tagging & Measurement
Oct 21
Enrich a Single Customer View with Google Analytics 4 BigQuery data
Data Engineering
Oct 13
Create a User Profile and Recommender service using BigQuery, Redis and GTM Server
Automation & Activation
Oct 11
How to set up error alerts for Google Tag Manager Server on App Engine
Tagging & Measurement
Oct 3
Create a User Mapping table based on the Google Analytics 4 BigQuery dataset
Data Engineering
Sep 30
Build a Data Driven Attribution Model using Google Analytics 4, BigQuery and Python
Insights & Analysis
Sep 23
Google Analytics 4 & BigQuery: Create custom Channel Groupings in a reusable SQL function
Data Engineering
Sep 14
Backup your valuable BigQuery Views and Scheduled Queries using Python
Data Engineering
Sep 2
Build your own CDP: Activating audiences in Google Ads Customer Match using Google Tentacles
Automation & Activation
Aug 31
How to set a persistent UUID cookie using CloudFront and Lamda@Edge
Tagging & Measurement
Jul 28
Create Advanced Google Shopping Insights using Merchant Center BigQuery exports
Insights & Analysis
Jul 27
How to activate and pause line items in Google DV360 using Python
Automation & Activation
Jul 26
Apache Airflow 2.0 Examples - A basic DAG template for any project
Data Engineering