Privacy, cookies & first-party data

Increased privacy concerns, legislation and browser updates affecting (third-) party cookies is resulting in a new era where users regain control over their data and organizations should rethink their customer and marketing strategy. This will impact a lot of area's such as data collection, advertising, first-party data strategy, legal and UX.

First-party mobile app measurement & install tracking
Tagging & Measurement
The Future of CDPs – The Headless approach
Automation & Activation